Grupo Televisa presents Por el Planeta
9 de mayo de 2013
Grupo Televisa's chairman, Emilio Azcárraga Jean, presented Por el Planeta, Televisa's new Project. It is a series of reports and documentaries about biodiversity in Mexico and other regions of the world, which astonish everyone with their beauty and wild life. Because we only love what we know and we only take care of what we love.
"This is a project that is quite relevant for the entire planet and for all the audience. It was born thanks to a report on the Arctic by Alberto Tinoco. We had many questions and doubts about continuing with this type of things, so an initiative was designed", said Mr. Azcárraga.
Mr. Azcárraga also said it is very important to stay positive and proactive in order to benefit the earth.
"We're going to search for all these places around the planet, which are extraordinarily beautiful, and bring them to Grupo Televisa's screens for two reasons: The first is obviously to make people have access to those places, but also to create awareness on why it is important to stay positive and proactive to benefit the planet. I believe it is a cultural awareness program, but the images are truly impressive".
Grupo Televisa's chairman announced that Por el Planeta will be aired through all the company's platforms.
"We are going to use all the platforms from Grupo Televisa, starting with a report format here in your news program; however, there is a lot of material. Then, a documentary will be designed to be broadcasted in Pay TV, in FOROtv. It is also suitable for internet purposes and for DVD because there's a lot of material people can watch".
Mr. Azcárraga said that man could be the planet's best ally.