Televisa Consumer Products adds two new properties to its licensing portfolio: the successful children's brand  Power Rangers, and the international brand of the plastic artist Romero Britto.

Thanks to an agreement between Televisa Consumer Products and Saban Brands Entertainment, the Power Rangers will be represented in Mexico by Televisa Consumer Products. Power Rangers is an original creation of Haim Saban which broke audience records in various countries and attained an unprecedented longevity in televisions around the world.

"Saban Brands is delighted to have once again the control of the Power Rangers brand and of our alliance with Televisa  which will serve to relaunch this property in Mexico. We're certain that with the upcoming TV series Power Rangers Samurai, which will start broadcasts in 2011 through Canal 5, this property will once again become an entertainment and licensing phenomenon.", said Kirk Bloomgarden, Senior Vice President International Licensing, Saban Brands.

Maca Rotter, General Director of Televisa Consumer Products said that "the lives of many generations wouldn't be the same without the five superheroes who have marked a great era of entertainment. Today, the renovated Power Rangers return with the proven formula that made them a licensing phenomenon and now, in addition, they'll be backed by all the muscle of Televisa."

Also, Televisa Consumer Products has become the Mexican agent for Britto, the international brand of Romero Britto, one of Brazil's most creative plastic artists; a world class painter and sculptor, Romero is a favorite artist of important personalities from the world of sports, show business as well as of many prestigious brands.

Thus, Televisa Consumer  Products expands its portfolio of brands and renews its commitment to representing the best properties in the industry, always stressing the potential to capitalize on emotional links between products and audiences.

http://www.televisaconsumerproducts.com